Ever wonder why some businesses get calls before they even advertise a promotion? It’s not because they had the best sale. It’s because they were already known and trusted before the customer was ready to buy. Direct response is tempting. It promises the illusion of fast results. But most people aren’t ready to buy the moment they see your ad. If they don’t know you, trust you, or remember you… they scroll right past. Brand awareness plants the seed before the sale. It builds familiarity. It...